The winners of the 2017 Fitz Design Body Flower Contest are…

Thursday, August 3rd, 2017

Flowers for a Woman Category: Angelyn Tipton AIFD, CFD

 

Flowers for a Man Category: Noel Garcia

June/July 2017 Newsletter

Tuesday, June 20th, 2017

Symposium is here! Use the latest issue of Focal Points as your travel reading on your way to Seattle! Featured articles include:

*New this issue – click on an ad to view the company’s website.

  • President’s Farewell
  • See You In Seattle
  • What is the AIFD Foundation
  • AIR Updates
  • AIFD Chapter Updates

Click here to download the June/July issue.

AIFD Sweeps Sylvia Cup!

Thursday, October 6th, 2016

Derek Woodruff, AIFD, PFCI, CFD, owner of Floral Underground in Traverse City, Michigan, won the grand prize in the 49th Annual Sylvia Cup Design Competition on Sept. 24 during SAF Maui 2016, the association’s 132nd Annual Convention in Maui, Hawaii. As grand prize winner, Woodruff receives a trophy cup, $3,000 and complimentary registration to SAF Palm Beach 2017, SAF’s next convention at The Breakers in Palm Beach, Florida. Woodruff received First Runner-Up honors in the 2015 and 2014 Sylvia Cup contests.

Click here to read the full article.

New Opportunity to Earn CFD!

Thursday, July 21st, 2016

Becoming a Certified Floral Designer (CFD®)

There are two ways to become an internationally recognized Certified Floral Designer:

  • Attend and successfully complete the appropriate floral design education programs at an AIFD® Education Partner, approved State Floral Association or SAIFD Chapter and then pass the PFDE online test. Read More
  • Participate in the same Professional Floral Design Evaluation (PFDE) as those trying to obtain their AIFD designation, held once annually including the online test and hands-on design evaluation. Read more

Upon the successful completion of either of these options, candidates will be awarded with the CFD designation and will receive a CFD pin, a CFD certificate, and be listed in the AIFD online and printed directories. The proper annual fees and continuing education requirements must be maintained in order to receive these benefits.

AIFD would like to help you continue to grow and in so doing will also extend to CFDs a one-time $250 discount on the Professional Floral Design Evaluation (PFDE), should they wish to take the next step in their professional floral design journey and pursue AIFD Accreditation.

Obtaining Your CFD through an AIFD approved Education Partner, State Association, or SAIFD Chapter

Step 1: A list of approved education providers can be found online here. You are responsible for contacting the school(s) or associations that you are interested in to understand exactly what fees and courses are required for their programs that lead to an invitation from AIFD to become a Certified Floral Designer.

Step 2: After you have completed the necessary courses of your selected education provider, and if your teacher agrees that your work is at the level required of AIFD’s CFD credential, you will be invited to become an AIFD Certified Floral Designer (CFD) and will need to complete the following:

  1. Your instructor must send your contact information to AIFD.
  2. Complete the CFD Application and submit with a $124 certification fee (which includes your re-certification fees through June 30.).
  3. Take the AIFD online test based off of The AIFD Guide to Floral Design (which is a required textbook in the CFD program) and receive an 80% or better within two (2) weeks of receiving access to the online test.

Obtaining Your CFD through an AIFD Professional Floral Design Evaluation (PFDE)

This approach requires that you enroll as a Candidate and participate in the once annual Professional Floral Design Evaluation (PFDE), which is a four (4) hour hands-on design evaluation consisting of five (5) designs. Prior to the hands-on evaluation you must also pass an online test based off of the required textbook The AIFD Guide to Floral Design, with an 80% or higher.

This is the same PFDE that those attempting to obtain their Accredited AIFD membership take. You would participate at the same time during the same evaluations, and based on your evaluation scores you would either obtain your CFD or AIFD designation.

For more details about the steps to enroll in the PFDE, PFDE designs and evaluation criteria, fees and deadlines, please visit this page.

Maintaining your CFD status

CFD Annual Fees:

CFDs pay an annual fee to AIFD of $124 ($174 if paid after May 1). CFD dues invoices are set out annually on February 15.

CFD Continuing Education Requirements:

To maintain the status of a CFD individuals must meet certain continuing education requirements every three years. Every three (3) years he or she must earn 25 Continuing Education Units and must submit an online CEU renewal form (no fee). The Continuing Education requirements can be easily accumulated by attending a Symposium or by attending a plethora of other floral industry design education programs. Continuing Education units can also be earned through demonstrated leadership and participation in floral industry organizations including AIFD. Click here to learn more about how to earn your Continuing Education units.

AIFD’s® New Executive Director

Monday, July 11th, 2016

BALTIMORE (JulKristeny 2016)Kristen Philips, CAE, IOM was announced as the American Institute of Floral Designers’  new Executive Directorduring the 2016 Symposium, “Inspiration” in Orange County, Calif. Philips replaces long time Executive Director Thomas C. Shaner who is retiring after serving the Institute for over 35 years.

Newly elected AIFD® President, Anthony Vigliotta AIFD, CFD reflects on the changing of the guards. “Tom Shaner has been an integral part of AIFD for some time, it will be sad to see him go,” said Vigliotta, “but AIFD is excited to build and move forward with Ms. Philips.”

Philips is no stranger to the floral industry; she has worked with the American Institute of Floral Designers for 11 years. As the Associate Executive Director she has guided the organization through many changes including the creation and expansion of the Certified Floral Designer (CFD®) program and creating and implementing the cutting-edge electronic evaluating scoring system for the association’s Professional Floral Design Evaluation.

Highly motivated, and experienced for the position as Executive Director, Ms. Philips was awarded by AIFD’s National Board of Directors with the Special Award of Recognition for her loyalty and dedication to the association and its mission to advance the art of professional floral design through education, service and leadership.

“Ms. Philips has an outstanding reputation with AIFD,” commented Vigliotta, “We look forward to seeing all of the great things she is capable of in the years to come.”

Ms. Philips graduated from the University of Baltimore, Summa Cum Laude, and shortly thereafter completed her studies at the Institute for Organization Management, a 4-year program of the U.S. Chamber of Commerce focused on nonprofit professional development for association professionals. Ms. Philips also obtained her CAE designation (Certified Association Executive) from the American Society of Association Executives (ASAE).

“Tom Shaner has been the Executive Director for AIFD for over 35 years and in many ways helped shape AIFD to be what it is today,” said Philips, “While I know that I have big shoes to fill, I look forward to the future of the organization and the goals that we can achieve together that will continue to benefit the floral design industry.”

“I’m honored to have the opportunity to work with the dedicated volunteer leadership, and the extremely talented group of floral design artists, educators, and industry supporters who make up the AIFD membership, and to continue to advance the mission of AIFD and advance the art of professional floral design,” said Philips.

tom retires

Tom Shaner being recognized for his retirement at the Annual Membership Meeting in Anaheim, Cali.

AIFD Press & Media Clippings

Wednesday, January 25th, 2012

Look Who’s Talking About AIFD…

AIFD has been featured in the press recently and we wanted to share the good news with you! Take a look at the recent AIFD press clippings and click on the links to view them. (Please be advised links may not work after a while as we have no control of when the media removes items from their websites.) Have you come across AIFD listed in the media or press? Please send the clipping or website link to Molly Baldwin-Abbott, AIFD director of communications, at molly@stringfellowgroup.net.

July 2017

http://www.prnewswire.com/news-releases/ftd-lead-floral-designer-advances-the-art-of-floral-design-earns-prestigious-american-institute-of-floral-designers-designation-300498845.html

http://moorcroftleader.com/kissak-inducted-into-american-institute-of-floral-designers/

http://www.latimes.com/socal/daily-pilot/news/tn-dpt-me-around-town-20170719-story.html

http://www.seattletimes.com/life/alzheimers-deserves-a-rant-caregivers-get-a-rave

http://www.westmanjournal.com/news/local-news/local-florist-joins-the-elite-in-her-field-1.21259382

https://www.surreynowleader.com/community/floral-artist-recognized-for-lifetime-achievement/

https://www.lewistownsentinel.com/news/local-news/2017/07/firth-named-president-of-aifd-northeast-region/

http://www.sanluisobispo.com/news/local/community/article164222857.html

http://www.seattletimes.com/life/alzheimers-deserves-a-rant-caregivers-get-a-rave/

http://www.westmanjournal.com/news/local-news/local-florist-joins-the-elite-in-her-field-1.21259382

http://www.latimes.com/socal/daily-pilot/news/tn-dpt-me-around-town-20170719-story.html

http://www.laramieboomerang.com/news/business/a-blossoming-future-local-florist-earns-membership-in-international-design/article_b4b7c90c-6c31-11e7-b81e-0bfdaf1e76ec.html

http://www.swtimes.com/news/20170716/people-in-business

http://www.brandonsun.com/local/brandon-florist-earns-prestigious-american-institute-of-floral-designers-accreditation-433743113.html

http://www.perishablenews.com/index.php?article=0061407

June 2017

http://www.gmtoday.com/news/local_stories/2017/06282017-getting-back-to-her-roots.asp

http://www.spicenews.com.au/2017/06/meet-master-lena-malouf/

http://www.perishablenews.com/index.php?article=0061121

https://poddirectory.com/e/WVa2mZ

May 2017

http://www.businesswire.com/news/home/20170504006740/en/Jackie-Lacey-AIFD-CFD-PFCI-Joins-BloomNet%C2%AE

http://www.theflorist.co.uk/the-florist-magazine-news/2292-registration-now-open-for-huge-seattle-symposium

April 2017

http://www.perishablenews.com/index.php?article=0059797

http://ntdaily.com/unt-alumna-uproots-career-to-pursue-flower-business/

http://elpasoheraldpost.com/nmsu-floral-team-aims-compete-nationally/

http://newscenter.nmsu.edu/Articles/view/12439/nmsu-floral-team-aims-to-compete-nationally

March 2017

J Schwanke judging and creating floral arrangements at Home and Garden Show

http://www.readingeagle.com/life/article/dutch-culture-2017-philadelphia-flower-show

http://www.philly.com/philly/living/Philly-Flower-Shows-Holland-must-see.html

http://www.columbiatribune.com/arts_life/pulse/spring-color-floral-design-students-teach-spring-wreaths-in-community/article_26c0b801-946e-5157-b94c-be29d6751376.html

http://finance.yahoo.com/news/floriology-institute-takes-education-road-203100683.html

http://www.dailyherald.com/article/20170305/entlife/170309962/

https://timesleader.com/features/641079/philadelphia-flower-show-highlights-holland

http://www.philly.com/philly/living/Philly-Flower-Shows-Holland-must-see.html

http://www.readingeagle.com/life/article/dutch-culture-2017-philadelphia-flower-show

February 2017

http://www.perishablenews.com/index.php?article=0058655

http://www.producenews.com/more-people-articles/people/20805-bobbi-ecker-blatchford-floral-industry-icon-dies

http://www.perishablenews.com/index.php?article=0058530

http://thegardenisland.com/news/local/education/kappa-high-school-alumna-of-students-who-won-national-floral/article_a5236c38-4172-50bf-8b56-917116fadf0f.html

http://www.perishablenews.com/index.php?article=0058455

http://www.mitchellrepublic.com/news/local/4217346-cost-love-local-florists-see-very-gradual-increase-roses-recent-years

http://www.msstate.edu/newsroom/article/2017/02/world-renowned-floral-designers-lead-demonstrations-msu/

http://www.perishablenews.com/index.php?article=0058212

September 2016

http://www.dailypress.com/news/dp-tidewaterbiz-smith-floragift-20160908-story.html

July 2015

http://www.multibriefs.com/briefs/saf/SAF072215.php#1
AIFD Symposium featured

June 2015

http://www.independent.com/news/2015/jun/15/sb-questionnaire-michael-quesada/
AIFD mentioned

May 2015

https://www.nerdwallet.com/blog/small-business/start-floral-business/

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