President’s Message

Spring is finally arrived and I hope you are enjoying the accompanying weather! And, with the warmer weather comes our AIFD Annual Southern Conference. This year it took place April 10-12, 2015 in Birmingham, Ala. It was an educational and fun-filled weekend! Now it’s on to one of the largest and most important holidays of the year, Mother’s Day, foremost for Mothers, but equally important for our industry. My hope is that each of you will showcase your great talents with awesome designs for this very special occasion, and help in bringing the luster and professionalism back to our floral shops.

As I reflect back over the years since becoming a part of the floral industry, I’m truly amazed at how things have changed. As you all know, it is the people of our organization, in other words, YOU, that make the difference. By educating ourselves and always doing what we can to promote our industry we are slowly and continually making progress. While it’s true, anyone can sell flowers, it takes an artist to promote and sell the industry. We must believe in the “beauty” of our job and the rest comes easy! We must seize on every opportunity to educate ourselves with a focus on “quality” while encouraging the youth of today, our florist of tomorrow, to use and share their talents. I encourage you to take the time to educate your customers with design programs, talks/meetings and any other avenues available to get the word out.

I so look forward to seeing many of you in Denver at the National Symposium. Considering the expiration of my term as your President, as July is nearby, I would like to extend my sincere appreciation and thanks to the Board for your services, as well as, to the organization as a whole, and for allowing me to serve in the esteemed office of President. It has been both an honor and a wonderful experience. Lastly, I also wish to applaud each of you who have put forth so much effort to making a difference in our industry. Thank you and congratulations for your accomplishments!

Russ Barley AIFD, CFD, AAF, FSMD


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