President’s Message

Greetings North East floral friends!

As the colors change and the leaves fall, we feel the transitions of our industry. The stress of the holiday season and life can be overwhelming. May you pause to enjoy each moment, share a laugh and smile, and possibly a warm beverage (rare we ever finish it warm) with clients, coworkers, friends, and family during this magical time.

Just in time for colder weather… GET YOUR GOLDEN POM POM BEANIE and a chance for a FREE REGISTRATION TO GROW SYMPOSIUM!!


Each pom hat purchased earns you one place in the Golden Pom Pull. Each hat will be delivered with a specific sequence number, and on April 18th 2023, a winning number will be drawn during a Facebook Live event. The winner will receive one Free General Registration to AIFD® GROW Symposium 2023 in Chicago, IL! There is no limit on purchases so share the warmth!…/golden-pom-pom…/39…


The Philadelphia Flower Show is fast approaching, and we can always use more help to put together a successful exhibit. Back in the Convention Center, with a “Garden Electric” theme! The show will open to the general public from Saturday, March 4th, through Sunday, March 12th, 2023. AIFD designers will be on site at the PA Convention Center to install designs Wednesday March 1st and Thursday March 2nd. Email Chairperson Heather Towne, AIFD CFD at for more information and to volunteer.

Don’t forget to mark your calendars for a Design program at Ron Mulray’s shop on January 15, 2023, and also a Palm Weaving workshop with Ron Mulray on April 26, 2023. It is an amazing skill to learn so don’t miss out. Register for your spot here:

We hope to plan for a Spring program, in-person or virtual. If you have a skill you would like to share and show-off to your peers, we want to hear it!

For those in our region hoping to test in 2023, there will be a practice for the PFDE exam later in the spring. We are working on the details, if you are interested in more information, please send an email to

This is a great opportunity to practice and get acquainted with the process. It truly does help work out some of the nerves and polish up before “GROW” 2023 in Chicago!

Wishing you all a happy, healthy, and safe holiday season.

Cheers to a new year, and new beginnings,

Shannon Toal AIFD, CFD
North East Chapter President 2022 – 2023

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