President’s Message

Spring is coming!
And I, for one, have not been this excited to see the rebirth of nature (and feel those warmer temps) in a very long time!!

As winter moved on, I have not rested in my efforts to keep our region connected. Jo Jarvis AIFD and I have worked towards keeping our social media platforms performing strongly, as this is the fastest way to connect with most of our members. Thanks to those that have engaged with us on these platforms, it makes a difference in our reach! I have also been working on several events to bring to the region.

Without further ado….here’s what you have to look forward to during AIFD North East Region’s March GLADness:

  • On Tuesday March 9th we will be hosting a FREE webinar in partnership with the South Central chapter, the Northwest chapter, and Debra Prinzing of Slow Flowers. This presentation will feature 4 flower farmers from across the country and will be an effort to create connections between florists and their local flower farmers. We will explore how to create the connections, the benefits of working locally, creative solutions for perceived roadblocks, and how to foster these connections in conjunction with our tried-and-trusted traditional wholesalers.
  • On Sunday March 21st Ron Mulray has generously offered to host another hands-on workshop at his shop in Philadelphia PA. We will be learning the art of Palm Braiding, just in time for Palm Sunday.
  • On Thursday March 25th, Steve Rogala of Especially For You Florist in Freehold NJ will be sharing many of his tips and techniques for creating Flawless Custom Funeral Forms. This virtual presentation will be open to anyone looking to level-up their custom form offerings at their shops.
  • We also have a virtual, social Happy Hour being planned, and more to come in the following months.

Visit to register for events.

I thank the members of our board and of our region, for your continued support as we come into the second half of my presidency. Your support has meant so much and has me excited for the future!


Renee Tucci AIFD, PFCI
North East Chapter President 2020 – 2021

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