2019 Symposium Awaken Bright and Early Sessions

Awaken Bright and Early Sessions*

Exclusive to Awaken, these classroom sessions are open to all attendees. Some will fill up quickly, get there early, because they each only happen once! No additional registration required. *Please note for some of the sessions, the first 50 attendees to arrive to the workshop will be given a ticket, granting them access to the hands-on design instruction. After the first 50, additional attendees will be able to observe the presentation.

“Color Shifting”
Presented by Gretchen Sells
Sponsored by: Platinum Elite Partner Design Master color tool, inc.
Take color into your own talented hands. Master color shifting with your friends and learn color solutions for when you need blossom color to be just a little deeper, a little more ‘blue-ish’ or even smoky. We’ll demonstrate techniques, tips and tools used to push the direction of color in your design palettes. Discover the possibilities of that can in your hand.

“Go Social With Your Floral Business”
Presented by Jeannie Ward
Get your creative business noticed through social media. This session will show you how to create strategies to get your work noticed through the most current social media platforms. You’ll learn how to use social media to effectively create a content calendar to ensure you’re reaching your target market. We’ll break down the basics and show you how to use each platform with ease like a pro. From hashtags to Insta Stories, you’ll leave this session with the tools to be a social media superstar.

“Wire Brooch to Wear Beyond Your Dreams… Awaken Your Potential”
Presented by Varito Vasquez AIFD, CFD
Thinking outside of the box, this hands-on class will let you create a unique and modern floral boutonniere brooch beyond any artistic mind. The artisanal simple techniques and intricate wire jewelry applied to the traditional floral boutonniere will let you create the most beautiful and stunning piece of art to wear. Let the wire and the flowers do the magic together. Please note, the first 50 attendees to arrive to this workshop will be given a ticket, granting them access to the hands-on design instruction. After the first 50, additional attendees will be able to observe the lecture portion.

“How to Petal It Forward: Building Visibility for Your Business”
Presented by Jenny Scala
Conducting a successful public relations and social media campaign involves a lot more than sharing pretty posts. Join SAF and a panel of of florists for an in-depth look at the award-winning #petalitforward campaign, its impact on the industry and consumers, and how easy it is to implement a program that generates results.

“Your Brand – In a Socially Connected World”
Presented by Jackie Lacey AIFD, CFD and Renato Cruz Sogueco
Today, we are in a socially connected world and that world is our marketplace. If you are not socially savvy with how, why, and what you post, or use the best practices in creating great video, it will show in your bottom line. Join us for the details on creating great media, creating great promotions, and how to create a great YouTube channel. Connect with the marketplace before you get disconnected by it.

“Awaken Your Inner Architect: Structures, Constructions, and Armatures”
Presented by Julia Marie Schmitt AIFD, CFD, EMC
The heart of good designs are the “bones” of the creative concept. Awaken your inner architect and unlock the innovative possibilities to constructing unique and quality floral art. Stimulate your artistry by building your designs on the foundations of construction, structures, and armatures. This journey will inspire, motivate, and Awaken the engineer-designers waiting to emerge from within. Please note, the first 50 attendees to arrive to this workshop will be given a ticket, granting them access to the hands-on design instruction. After the first 50, additional attendees will be able to observe the lecture portion.

“BBB: Bling Bling Bouquet”
Presented by Harijanto Setiawan
Bringing a taste of Asian Weddings with glitz, fabric and drama in an explosion of fusion, Harijanto will amaze, creating a completely new dimension of perspective to commercial bridal bouquets and corsages, sharing many adaptable techniques. This session is a must for the creative individual.