2021 PFDE® & Floral Summit Recap

AIFD® PFDE® & Floral Summit

October 14 – 15, 2021

Hilton Orlando Bonnet Creek

AIFD® Announces 2021 PFDE® Results

Of the 50 professionals that were evaluated as part of AIFD’s Professional Floral Design Evaluation (PFDE) program, 84 designers earned their CFD credentials in Vegas and 29 designers maintained their CFD credentials. 61 professionals created artistic designs that were so excellent in presentation that they have been invited to become a member of AIFD and they will be inducted during ceremonies at the 2020 AIFD® National Symposium “Vision” taking place in Chicago, IL, July 2 – 7.

Click here to see the results.

Floral Summit

“Foliage Artistry”

Brooke Raulerson AIFD, CFD

Foliage is all the rage and has moved to the forefront alongside flowers in design. Demonstrate to your clients just how trend savvy you are! Learn the latest tips and tricks to blend incredible foliage together and add creative flair with exceptional artistry to every design.

Sponsored by:

“Embrace the Seasons”

Thaddeus Servantez AIFD, CFD

Embracing the artistic beauty nature bestows with a season. Each presents an opportunity for something new, something bold and something beautiful. Celebrating our favorite times of the year as spring awakens the earth, enjoying the summer fun, creating autumn adventures and of course celebrating winter.

A fusion of permanent botanicals and fresh cut flowers will commentate special times of the year as we embrace the seasons.

Sponsored by:

“Pivoting Perspective”

Tom Bowling AIFD, CFD, PFCI & Jody McLeod AIFD, CFD

To pivot means to turn or rotate. Perspective defines an attitude or way of regarding something. This past year we have lived in a constant state of Pivoting Perspective. For some, change is very uncomfortable while for others, it is viewed as an opportunity to grow and learn.

Pivoting Perspective examines what is happening in today’s floral design and what is the perspective on the creation of those designs. We will study impacts on floral design, such as gender influences, social influences, construction, and mechanics and how they affect today’s design styles. We will examine ideologies of the need to pivot, the benefits of pivoting, and why we embrace our current perspective.

Our goal is to strengthen the appreciation for what our established foundation currently may be and spark a new level of creativity and appreciation for what perspectives might be!

Sponsored by:

“Designing with Creative Flair!”

Jacob McCall AIFD, CFD, AAF, FSMD

The term creative flair is explained by renowned floral artist Jacob McCall AIFD in this fun interactive show. Jacob explains how to raise the bar on truly cutting-edge floral creations! The true trademark of a floral artist is their signature use of creative flair, detail matters and Jacob will explain the importance of always elevating ordinary designs into extraordinary! Color, technique, exaggeration and professional application are the key to success of standing out.

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