AIFD® Professional Floral Design Evaluation® (PFDE®) & Floral Summit

October 14-15, 2021

Hilton Orlando Bonnet Creek

 

Join AIFD® as we come together, safely, for an exciting in-person opportunity for up to 50 talented floral designers to participate in a Professional Floral Design Evaluation® (PFDE®) and become Certified Floral Designers or Accredited Members of the Institute, followed by a day of inspiring education and an evening reception and dinner to view the candidates work, open to a  limited number of additional attendees.
Tickets will be available for the Floral Summit, as well as the reception and dinner. Space is limited and will only be available at a capacity which allows for safe social distancing. A very quick sell-out is expected.
The Floral Summit is approved for five (5) continuing education units.

 

 

Schedule of Events

 

Thursday, October 14 PFDE® Testing Day
9:00 a.m. – 10:30 a.m. PFDE® Registration
11:00 a.m. – 1:00 p.m. PFDE®  Orientation
1:00 p.m. – 5:00 p.m. PFDE®  Session

 

Friday, October 15 Floral Summit Education Day
8:00 a.m. – 8:45 a.m. Touchless Registration
9:00 a.m. – 10:00 a.m. Brooke Raulerson AIFD, CFD “Foliage Artistry”
10:00 a.m. – 10:30 a.m. Break
10:30 a.m. – 11:30 a.m. Thaddeus Servantez AIFD, CFD “Embrace the Seasons”
11:30 a.m. – 1:00 p.m. Lunch on Your Own (On-site food options listed below)
1:00 p.m. – 2:00 p.m. Tom Bowling AIFD, CFD, PFCI & Jody McLeod AIFD, CFD “Pivoting Perspective”
2:00 p.m. – 2:30 p.m. Break
2:30 p.m. – 3:30 p.m. Jacob McCall AIFD, CFD, AAF, FSMD “Designing with Creative Flair!”
3:30 p.m. – 5:30 p.m. Open Time/Dressing for Dinner (Cocktail Attire)
5:30 p.m. – 6:30 p.m. Reception & Viewing of PFDE® Designs
6:30 p.m. – 8:30 p.m. Dinner & Networking

 

Designers

Brooke Raulerson AIFD, CFD – “Foliage Artistry”

Foliage is all the rage and has moved to the forefront alongside flowers in design. Demonstrate to your clients just how trend savvy you are! Learn the latest tips and tricks to blend incredible foliage together and add creative flair with exceptional artistry to every design.

Sponsored by:   

 

 

Thaddeus Servantez AIFD, CFD – “Embrace the Seasons”

Embracing the artistic beauty nature bestows with a season. Each presents an opportunity for something new, something bold and something beautiful.  Celebrating our favorite times of the year as spring awakens the earth, enjoying the summer fun, creating autumn adventures and of course celebrating winter.

A fusion of permanent botanicals and fresh cut flowers will commentate special times of the year as we embrace the seasons.

 

 

Tom Bowling AIFD, CFD, PFCI & Jody McLeod AIFD, CFD – “Pivoting Perspective”

To pivot means to turn or rotate. Perspective defines an attitude or way of regarding something. This past year we have lived in a constant state of Pivoting Perspective. For some, change is very uncomfortable while for others, it is viewed as an opportunity to grow and learn.

Pivoting Perspective examines what is happening in today’s floral design and what is the perspective on the creation of those designs. We will study impacts on floral design, such as gender influences, social influences, construction, and mechanics and how they affect today’s design styles. We will examine ideologies of the need to pivot, the benefits of pivoting, and why we embrace our current perspective.

Our goal is to strengthen the appreciation for what our established foundation currently may be and spark a new level of creativity and appreciation for what perspectives might be!

 

Jacob McCall AIFD, CFD, AAF, FSMD – “Designing with Creative Flair!”

The term creative flair is explained by renowned floral artist Jacob McCall AIFD in this fun interactive show. Jacob explains how to raise the bar on truly cutting-edge floral creations! The true trademark of a floral artist is their signature use of creative flair, detail matters and Jacob will explain the importance of always elevating ordinary designs into extraordinary! Color, technique, exaggeration and professional application are the key to success of standing out.

Sponsored by:       

Registration Options

  • PFDE $1,650 (limited to 50)
    Contact AIFD® at info@aifd.org – Online registration is not available.
    PFDE® registration includes: A full year of membership dues (2021-2022), all flowers and supplies needed for PFDE®, day of education, reception, and dinner on 10/15.
    * To register for the PFDE®, you must be either an AIFD® Candidate ($175 and includes the 1st edition of the AIFD® Guide to Floral Design – Additional Fees apply for International and Canadian candidates) or a Certified Floral Designer.
  • Day of Education (limited to 25) Member $199/ non-member $225
    Register online
    Includes day of Education on 10/15 (no meals).
  • Day of Education & Dinner (limited to 25) Member $299/ non-member $325
    Register online
    Includes day of Education, Reception and Dinner on 10/15.

 

Hotel / Airport Information

Hilton Bonnet Creek Resort
14100 Bonnet Creek Resort Lane
Orlando, FL 32821
407-597-3600

*Hotel Reservation information will be provided upon successful registration for the PFDE® and/or Floral Summit.  Hotel reservation link will be included in the attendee confirmation email.

AIFD® has a limited number of rooms awaiting you at special rates available on an exclusive basis.

  • $199 for single/double occupancy room per night plus tax (6% room occupancy tax and 6.50% room state tax per night)
  • $209 for a single/double occupancy Pool View room per night plus tax (6% room occupancy tax and 6.50% room state tax per night).

The Orlando International Airport (MCO) is located 18 miles from the Hilton Bonnet Creek Hotel. Taxi service is available from the airport to the hotel for approximately $50 per one-way trip.

On-site food options include:

Aquamarine Pool-side Grill

Beech Pool-side Grill

Harvest Bistro – Casual Dining

La Luce – Italian Cuisine

Muse – Grab-and-go Light Fare

Zeta Asia – Asian Fusion

 

Safety Measures

AIFD® is committed to providing the safest environment for attendees. Hilton Bonnet Creek is ready to serve you with their touchless check-in system, highest quality standard of room cleaning and cleaning of high-touch points throughout the hotel, hand sanitizer stations throughout, and more.

The following will be required of all attendees:

  • Wearing masks at all times, except when seated at a meal function or when designing at a PFDE® table.
  • Social distancing at all times (6 feet of space).
  • Signed waiver of understanding risks associated with attending an in-person event, and understanding you will be asked to leave if you do not adhere to the rules.
  • A strong recommendation that you receive the COVID vaccine before attending (proof of vaccine will not be required, due to legalities associated with private medical records).
  • Self-monitoring: if you are feeling unwell, do not attend or stay in your room. Temperature checks will not be performed as often times those with the virus are asymptomatic.
  • Please note that AIFD® will follow all local, state, and federal guidelines and the requirements above are subject to change and all attendees must adhere by any new or altered requirements.

Thank You To Our Sponsors

 

Silver

 

                       

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As an AIFD® Elite Partner, you will be recognized as a supporter of the 2021 PFDE® & Floral Summit and the Institute throughout the year.  With four options to choose from, you’ll find a perfect fit for your needs. It’s never too early to get involved and support AIFD! Opportunities will go fast and benefits start soon.

 

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