Announcing the AIFD® Artistic Floral Design Portfolio Book
AIFD® is Now Taking Orders!
Order your book through the AIFD® website for just $34.99
This book is a gorgeous gift idea for a graduating SAIFD, a 2020 AIFD® Inductee, or an industry colleague
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The American Institute of Floral Designers™ and Wildflower.Media are proud to release “Artistic Floral Design 2020,” a book that brings together some of today’s most inspirational and creative floral creations from AIFD® designers around the world. The collaboration between Wildflower.Media and AIFD® has given the organization an opportunity to share a glimpse of the amazing work and talent of just a few of its almost 2000 members. This 120-page, full-color hardback showcases the innovative and unpublished original work of 24 accredited AIFD® designers. The publication celebrates selected designs that were chosen to fill the pages with art, education and beauty – as well as saluting all AIFD® members who are committed each and every day to fill the lives of many around the world with art and flowers.
The AIFD® Panel of Jurors evaluated entries on the following criteria:
- Creativity: Strong, unique and demonstrative
- Originality: Fresh, inspiring and trendsetting
- Principles and Elements of Design: Clean, harmonious and practical
- Mechanics: Sound and consistent use of mechanics with techniques that can be viewed in the photo
- Quality of the Photographs: Composition, Lighting and Clarity
Meet the Designers
Front Cover Designer
Charlie Groppetti AIFD, CFD