Save the Date!

2018 Symposium “Discover”
June 30 – July 4, 2018

Marriott Wardman Park
2660 Woodley Rd NW
Washington, DC 20008



Spotlight on Symposium Designers

The 2018 Symposium “Discover” will feature seven main stage designers presenting unique, inspiring and invigorating presentations. Below is a list of the main stage design programs. Click here to read descriptions of the programs as they are announced.

“Inspired to Succeed” Presented by Hitomi Gilliam AIFD, CFD, Tomas de Bruyne, Agna Maertens EMC, Julia Schmitt AIFD, CFD, EMC and Monica De La Torre EMC
Sponsored by Premiere Partner Oasis Floral Products and Platinum Partner Design Master color tool, inc.
Program Date: Monday, July 2, 2018

“Going to the Chapel” Presented by Holly Heider Chapple
Sponsored by Premiere Partner Syndicate Sales
Program Date: Monday July 2, 2018

“Less is More” Presented by Alex Choi AIFD, CFD – Current Interflora World Cup Champion
Sponsored by Platinum Partner FTD
Program Date: Tuesday, July 3, 2018

“The Flower Shop of the Future” Presented by Vonda LaFever AIFD, CFD, PFCI
Sponsored by Platinum Partner Teleflora
Program Date: Tuesday, July 3, 2018

“A Passion for Parties” Presented by Derrick Vasquez AIFD, CFD
Sponsored by Diamond Partner CalFlowers and Diamond Partner Accent Decor
Program Date: Wednesday, July 4, 2018

“Discovering the Art of Leadership” Presented by Jody McLeod AIFD, CFD
Sponsored by Premiere Partner Syndicate Sales
Program Date: Wednesday, July 4, 2018

“Trend Archetypes: Unconscious Motivations” Presented by Talmage McLaurin AIFD, CFD
Sponsored by: Platinum Sponsor FloraMart
Program Date: Wednesday, July 4, 2018


Hotel Information

Marriott Wardman Park
2660 Woodley Rd NW
Washington, DC 20008

Room rate: $159 + tax for Single/Double occupancy

*Please note that we have not released hotel rooms for reservations yet, but will do so in the coming weeks. Stay tuned for an e-mail/social media post of when you can reserve a room.

*AIFD advises against using a debit card to check into your hotel room, and instead suggests a credit card for check in purposes. The hotel will charge your form of payment for the daily room rate plus 14.9% tax, in addition to a $25 per night hold for incidentals. If the nightly incidental charges are not used, your card will not be charged the $25 per night at the end of your stay.


What’s New to Symposium?

Four Educational Tracks – making the AIFD Symposium the place to be for all your educational needs:

1. Retail Floral – providing inspirational and informational ideas covering design trends and techniques, the newest and greatest must have products, motivation business trends that everyone can take back to their retail flower shops and and put into practice immediately.

2. Mass Market Floral – offering unique programming geared to excite and inspire designers and managers who work with the mass market floral segment.

3. Wedding and Special Events – workshops and programing that will engage those who specialize in the wedding and special event industries.

4. Field to Vase – acknowledging the movement towards sustainability and locally grown AIFD welcomes industry professionals who will inspire everyone to explore the opportunities and possibilities of the farmer / floral artist lifestyle.


TAKING PLACE AT SYMPOSIUM: FTD America’s Cup, June 30 – July 4, 2018, Washington Marriott Wardman Park – Washington D.C. (at the AIFD National Symposium).

FTD has announced the 10 individuals selected to compete in FTD America’s Cup 2018! They will battle time, pressure and each other for the privilege of representing FTD and the United States in the 2019 FTD-Interflora-Fleurop World Cup Design Competition.

Meet the competitors:
Cindy Anderson AIFD, CFD, Colorado Springs, Colo.
Samantha Bates AIFD, CFD of Especially for You Floral, Ponchatoula, La.
Maggie Binet AIFD, CFD of The School of Floral Arts, Denver, Colo.
Laura Daluga AIFD, CFD of Keller and Stein Florist, Canton, Mich.
Sally Jablonski of Herbert E. Berg Florist, Worcester, Mass.
Greg Lum AIFD, CFD of Lee’s Florist & Nursery, Berkeley, Cali.
Katharina Stuart AIFD, CFD of Lee’s Florist & Nursery, Berkeley, Calif.
Jorge Uribe CFD of Urban Floral, Wolcott, Conn.
Derek Woodruff AIFD, CFD of Floral Underground, Traverse City, Mich.
Randy Wooten AIFD, CFD of Delorice’s Florist, Douglas, Ga.

More info:


Become an AIFD Symposium “Discover” Partner

Our partners are ELITE, and this year we have more opportunities than ever before: Premier, Diamond, Platinum, Gold, Silver, Bronze, Emerald or Ruby. It’s never too early to get involved. Opportunities will go fast. Enhance your marketing and “Discover” the new AIFD Elite Partner Benefits for 2018-2019! With more options to choose from, you can find one that is a perfect fit for you! Click here for more details.



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